Tell 'em what you're gonna tell 'em, tell 'em, then tell 'em what you told 'em.

Here we are going to cover Lord Beaverbrookes maxim for News, Public Relations (PR) and Marketing - "Tell 'em what you're gonna tell 'em, tell 'em, then tell 'em what you told 'em."

The principle is that you have to prepare the audience for the imformation  so that they are listening out for it - you Tell 'em what you're gonna tell 'em,. This is called priming in agenda setting theory and is not so much telling people what to think, but rather telling people what to think about."

Then you actually release the information - you tell 'em,

You then make sure that the information is remembered  by psychological reinforcement - you then tell 'em what you told 'em.

 So you -
        Tell 'em what you're gonna tell 'em,
                tell 'em, then
                        tell 'em what you told 'em.