National Web Design's PowerSearch package starts with Project Planning, Research and Strategy formulation, based on your own business position and targets and what is going on on-line in your market.

• In order to propose the most effective (and cost-effective) web site, web marketing and potential future SEO activities for your business, we will investigate and research a number of things, including what you aim to achieve over all, what sort of people you want to attract and what you expect them to be looking for, what people are actually typing in to Google, current web marketing activities of other organizations in your field, short and long-term strategies for effectively out-competing other organizations in the pay-per-click listings, attracting the people you want and not the people you don't want, and what it is likely to cost you to out-compete other organizations in the pay-per-click listings (for the main search terms and the niche ones) with and without our expertise.
• The strategies we develop will draw on what you tell us from your own expertise in your field, on our web site and web marketing expertise, on the findings of our research, including what we find from our research into your competitors' web sites and web marketing activities, and on the use of our special software tools.
  
  Implementation: Flexible time block for initial and ongoing work involved in implementation of the action plan. Work may include work in and outside the site itself, and/or pay-per-click campaign set-up, management, analysis and reporting, ensuring that your pay-per-click ad budget is always being spent in the best way our experts can achieve, in accordance with the latest information that we have on Google strategies and rules, to bring you the customers you want.
  
• Pay-per-click set-up or changes generally take effect immediately. If in the future you decide to also purchase SEO for natural search engine listings may take around 6 months to take their full effect. The advantage of search engine advertising and marketing is that prospects are presented with your advert exactly when they have a specific need and are looking for solutions. The search results are divided between organic results based on the search engine's perception of the importance and relevance of your site, and pay per click (PPC) results placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
  
• Typically 1% of searchers will click through on a normal, intelligently prepared Google ad. If the proportion decreases below 0.5% Google significantly increases the cost per click. However, by increasing your click-through rate to above average your cost per click for a given position on the page will decrease in proportion to your click through rate.
  
• This is the first major benefit that we will aim to achieve - reducing your cost per click relative to your rivals. Click through rates can be as high as 10, 20 or even 50%, increasing the number of visitors to your site without significantly increasing your cost.  
• Beyond that we will identify keywords which represent a very good return on investment. To do that we will review statistics for advertisers bidding on the same keyword (Advertiser Competition), as well as user searches for that keyword on Google (Search Volume). We will also review the predicted status, average cost-per-click, ad position, and search volume values for ads appearing for your keywords.
  
• We will also structure campaigns to increase the conversion rate between clicks and sales. Typically this is also 1% and can be raised to many times that, hugely increasing the ROI of AdWord campaigns.
  
• If appropriate we will investigate and set up MSN and Yahoo pay-per-click campaigns in parallel with the AdWords campaigns.
  
• Finally, if appropriate, we will analyze successful campaigns and work towards optimizing and developing the site to generate sales through the organic ('free') search engine listings so as to generate an alternative stream of Internet traffic which is not dependent on PPC or AdWord traffic.
  
• The fee is for a 72 hour block of web marketing plus 72 hours for the website.

Examples

• In this example if you search for the term web design agency you will find this site in the top ten both worldwide and in the UK in one of the most competative terms possible.
  
• On this one - which is a much smaller package than those we currently offer we have placed our client at number three about 1,850,000 for "vietnam golf " [click here ]