An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and in the behavioural sciences, which help readers understand why these apparently simple methods work so well with so many people.

Most things we do have trivial results, and only a little of what we do really matters. So if we focus on the latter, we can control events instead of being controlled by them - and achieve several times the results.

The proven techniques perfected by the world-famous Dale Carnegie sales training programme in book form.

The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage.

The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.

Explains the strategies, tactics, and techniques of negotiation, covering diverse types of negotiation situations, the goals of buyers, the power of taking risks, how to make concessions the smart way, how to negotiate within your own organization, and more.

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN-selling method, where SPIN describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions. SPIN-selling provides you with a set of simple and practical techniques which have been tried in many of today's leading companies with dramatic improvements to their sales performance.