This color conversion chart allows you to convert Pantone® spot colors to RGB color values (Red/Green/Blue) and Hexadecimal color values. 

RUP is based on a set of six key principles for business-driven development:

   1. Adapt the process
   2. Balance stakeholder priorities
   3. Collaborate across teams
   4. Demonstrate value iteratively
   5. Elevate the level of abstraction
   6. Focus continuously on quality

Adapt the process

A project or organization must right-size the process to their needs. For example, governance, size of the project, regulations etc, drive the degree of formality used in a project. RUP provides pre-configured process templates for small, medium and large projects, which can be used for easier adoption. The ceremony of the process should reflect the goals of the RUP phases. Adapting a process also encourages the continuous improvement of a process in an organization...

Balance stakeholder priorities

This key principle widens the discussion from a pure software requirements point of view, to a higher discussion. This includes business goals and stakeholder needs. Often, they compete and conflict, which needs to be balanced out between the parties involved.

[Collaborate across teams

Software engineering is a team effort. With a broad variety of stakeholders, all voices need to be heard. With the increasing demand of globally distributed development, collaboration is enabled through modern communication tools. The collaboration is not only limited to requirements, but includes exchange of metrics, test results, release management and project plans. That is especially true for RUP projects which are executed in an iterative-incremental approach.

Demonstrate value iteratively

Projects are delivered, even though often only internally, in increments in an iterative fashion. The increment, which includes the value of the past iteration, is used to measure the progress of the project. That increment is also used to encourage feedback from stakeholders about the direction of the project. This allows projects to adjust to changed situations based on the feedback. The stakeholders on the other side, can influence the shape of the development effort while the project is executed. The combination of the iterative development and the focus on risks in RUP, allows projects an iterative risk-assessment.

Elevate the level of abstraction

This key principle motivates the use of reusable assets such as software pattern, 4GL or Framework to name a few. This prevents software engineers going directly from the requirements to custom-made software code. A higher level of abstraction also allows discussions on different architectural levels. These can be accompanied by visual representations of the architecture, for example using UML.

Focus continuously on quality

Quality checks are not only at the end of each iteration but is a continous ongoing activity in the software engineering project, often performed in a daily rhythm supported by the entire team. Automating test scenarios (scripts) helps dealing with the increasing amount of tests due to iterative development.

Coventry Web Design

Every web design company will promise you great service, even companies that have burned you in the past.

Maybe it's time to work with a web design company who have a nationally proven record.

National Web Design. The only web design company to win a National Customer Service Week Award for Exceptional Customer Service.

One of the things you're looking for, is to ideally never have to find out how good the customer service is of the web design company you work with because they get it right the first time.

Did you know that there are a number of popular e-commerce and content management platforms that actually severley restrict, or even completely stop search engine access?
These platforms might be great for designers who want to give you the impression of doing a lot of work, when actually they have done very little, but that is not great for you when you’re the owner of just another webite lost in cyber-space.

We don’t like the way other web design companies treat you.
We don’t like how they take short cuts. We don’t like the way they use off the shelf elements that are not SEO optimized. We don't like how they don’t take any responsibility if you're not getting any results. We don't like how they ignore you when you complain. We don’t like how they present themselves as the experts about your business, and we don't like the way they make you feel bad for having an opinion about your site and knowledge about your business.

Here at National Web Design we don’t do any of those things. And that's the reason why we are the only web design company to win this National Customer Service Week Award. And this isn't just a meaningless industry award; happy customers nominated us for the National Customer Service Week Award and our service was then checked out by the awarding body before being presented to us by the National Institute of Customer Service.

• We only build on platforms that will help you get search engine traffic.
• You want a website that will make you money.
• You need a web presence that will get your company noticed above the rest.
• Your webiste should convince people to do business with you.
• Your website should be something that you and your company are proud to be associated with.

Birmingham Web Design

Want a website design that generates traffic & revenue? National Web Design can help

Business Focused. Easy to work with. Tel 0845 450 7825.

You might have come across several web design firms that tout huge promises but don’t deliver. They may offer a professional looking website, but what’s the gain if the website does not generate traffic and the design firm doesn’t provide customer service. We, at National Web Design, are proud to say that we are the only web design company to win a National Customer Service Week Award for Exceptional Customer Service. Read further to know why you should choose us.

There are no shortcuts to a result-oriented web design

Using an off-the-shelf e-commerce or content management system may seem like a delectably easy way to design your website. But to attract traffic to your site, you need an SEO leveraged design that’s pretty and functional as well. National Web Design can help you build such a revenue generating website.

We might not be the first but we certainly are the final choice --- our customers stick with us

We have received a lot many customers, who have been burned by other web design firms. Have you had an experience similar to the following?

No attention paid to your business goals, having little or no customer service, having had to pay more than what was quoted earlier, and being presented with a glossy website that’s worthless for your business.

If the above sounds familiar, we can help.

“We, at National Web Design, stick to the quoted project budget, have been awarded for exceptional customer service, and create websites that not only look professional but also do well in search engines --- thereby generating loads of traffic & revenue for you.”

We listen to our customers

Every business is different from the other, with each having its own set of problems and therefore its own unique solution. At National Web Design, we are well aware of this disparity and hence believe that communication is indispensable. We will heed to your suggestions throughout the project timeframe, outline a strategy via mutual discussion, and then deliver the final product that will leave you delighted.

Proof of our commitment

Several delighted customers nominated us for the coveted National Customer Service Week award. Our efficacy was verified by the awarding body before the award was bestowed to us by the National Institute of Customer Service.

If you wish to have a result-oriented website, call now on 0845 450 7825(ext. 489) and ask Sally to arrange a meeting or a time for conversation. Or you may fill in your details in the form below and we will get back to you shortly.

Also serving Bridgnorth | Bromsgrove | Cannock Chase | Coventry | Dudley | East Staffordshire | Herefordshire | Lichfield | Malvern Hills | Newcastle-under-Lyme | North Shropshire | North Warwickshire | Nuneaton and Bedworth | Oswestry | Redditch | Rugby | Sandwell | Shrewsbury and Atcham | Solihull | South Shropshire | South Staffordshire | Stafford | Staffordshire Moorlands | Stoke-on-Trent | Stratford-on-Avon | Tamworth | Telford and Wrekin | Walsall | Warwick | Wolverhampton | Worcester | Wychavon | Wyre Forest

We are your local, professional,  one-stop web design and  graphical design service for the Oxford to Cambridge Arc. Fast, efficient custom web design and hosting. Get a really professional finish and a site that really represents you well and works for you. Let us come out to you for a free consultation anywhere in the Oxford to Cambridge Arc.

    * We make  it simple for you! Good web design can be very technical 'under the bonnet' - but we won't blind you with technicalities - but instead we will find the best way to solve your business needs.
    * We focus on your vision and your business needs! Our experience means that we really understand what's needed to make your site work for your business.
    * We handle the design from end-to-end with as much - or as little - input as you like. We understand that first impressions are very important. The opinions that your future clients or customers form of your business will determine its future. On your web site or in your printed material, this first impression will be based not only on graphics and usability but also on the written word. The words on your web site, brochures, letters, and other forms of advertisement announces your company's credibility and capability. They are not only your first point of contact, but if they do not measure up they will be your last as the customer moves on to look at your competitors. If you opt for these services we help you get this right on your web site, adverting and other materials with our professional copywriting service.
    * Unlike some web companies you won't regret it. There are over 300 web design companies serving the Oxford to Cambridge Arc - but we are the only ones to have won the Institute of Customer Service's  latest National Customer Service Week Award. (We were nominated by our customers of course!)  We are also on the National Business Link Consultants Register so your company may be eligible for government grants to fund your expansion working with us.


The arc is well served by major radial road routes from London (the M40, M1, A1(M) and M11 motorways), as well as by the West Coast Main Line and East Coast Main Line railways. However, routes around the arc are poor, with a disjointed and overloaded road network (A428, A421/A422 and A43). A twice-hourly express bus service operated by Stagecoach UK Buses (route X5) operates between Cambridge and Oxford, serving many of the major settlements mentioned below en route.

Traveling along the Arc from south to north we start at Oxford
through Kidlington, Bicester, Buckingham , Milton Keynes, Newport Pagnell, Cranfield, Leighton Buzzard, Ampthill, Kempston , Bedford, Sandy, Huntingdon, St Ives, St Neots, Cambourne, Cambridge 

Web Design Winslow Web Design Winslow

Winslow is a small market town in north Buckinghamshire, in the centre of the Vale of Aylesbury. It has a population of about 5,000.

The town was first recorded in the Anglo-Saxon Chronicle in 795 as Wineshlauu, which translated into modern English means Wine's Mound. In the Domesday Book of 1086 it was recorded as Weneslai.

One of the finest buildings in Buckinghamshire is situated in this small town. Winslow Hall, which sits on the main road leading into the town from Aylesbury, is thought to have been designed by Sir Christopher Wren circa 1700, in his latter days twenty-five years after he designed St Paul's Cathedral in London. The building, while smaller than some other local mansions, is magnificently designed nonetheless.

Generate new leads, retain customers, grow your business!

Why National Web Design?

Because you need your web site to help you achieve your business goals
You need someone who will listen to you and understand what you want to achieve, who has both the experience and the vision to see how the web can be used to achieve it, and who has the people to implement what’s needed.

Because for a truly effective site you need a team of people with diverse expertise:

1. You need a friendly, business-focused person who understands the web, can talk with you in plain English, plan the way the site will work to achieve your goals, and co-ordinate the team.
2. You need web programmers with the right specific technical skills to create the site that will work best for your business.
   
3. You need a graphic designer to create the right look for your site, either using your existing branding or creating a whole new identity.
   
4. If you want to be found by potential customers searching the web for your products and services, these days you need more than search engine optimization. You need a genius in natural search engine placement and/or pay-per-click ads to bring the right people to you.
   
5. If you want to make sales online you need someone experienced in online payment systems, and someone with the right technical skills to implement what’s needed.
   
6. You may need a professional photographer to capture the right images to help convey your message, illustrate your service or show your products.
   
7. You may need a web copywriter to help you develop your message, or simply to write it sooner or more effectively than you could yourself.
   
8. You may find it helpful to have a single point of contact that, if you like, can deal with everything web related – from domain names, hosting and email through to your overall web strategy.