Four National Web Design certifications determine the annual increment of the salary scale based on quality, self management, client relations and turnaround time.

The annual increment for a good, highly competent worker is therefore 24% per annum with the highest fliers getting 42% per annum. Great workers are highly valued here. The package includes Private Healthcare Insurance for each worker and a higher Education fund for each worker (particularly education through the British "Open University")

1. Quality Certification:  Average increase 6% pa. Maximum Increase 12% pa + 12% bonus.
This certification is based on client and programme manager client quality feedback.
Poor - Errors requiring programme manager intervention occur frequently (over 50% of projects) in delivered work. Errors sometimes occur in clients live projects in the first three months of work or more than once every three months). Our statistics indicate that 95% of offshore coders fall in this category. Remove coder immediately.
Weak - Errors requiring programme manager intervention occur often (over 10% of projects) in delivered work. Errors sometimes occur in clients live projects in the first year of work or more than once every 12 months).
Mediocre - Errors requiring programme manager intervention occur sometimes (over 5% of projects) in delivered work. Errors sometimes occur in clients live projects in the 36 months of work or more than once every 36 months).
Acceptable - Errors requiring programme manager intervention seldom occur (less than 1% of projects) in delivered work. No errors has ever occurred in clients live projects in last three years. Add 5 points to bonus pool for every month at this level. Add 5 points to promotion pool for every month at this level.
Excellent - Errors requiring programme manager intervention have never occurred in delivered work. No errors has ever occurred in clients live projects in last three years. Add 10 points to bonus pool for every month at this level. Add 10 points to promotion pool for every month at this level.

2. Self-Management Certification:  Average increase 6% pa. Maximum Increase 12% pa + 12% bonus.
Ability to work without supervision.
Poor - is unproductive for more than 50% of time or needs managerial help several times a day - unsuitable for this working environment. Remove.
Weak - is unproductive for more than 25% of time or needs managerial help daily- warning issued, No bonuses or increments possible this month. Reassess in 2 weeks. Remove if not up to standard.
Mediocre - is unproductive for more than 10% of time or needs managerial help occasionally through the week- warning issued. No bonuses or increments possible this month.
Acceptable - is never noticeably unproductive. Seeks out and finds new information needed to complete tasks without being asked to. Seldom needs managerial help. Add 5 points to bonus pool for every month at this level.
Excellent - is never noticeably unproductive and often multitasks. Seeks out and finds new information needed to complete tasks without being asked to. Seldom needs managerial help. Mentors others in the team. Add 10 points to bonus pool for every month at this level. Add 10 points to promotion pool for every month at this level.

3. Communication Certification:  Average increase 6% pa. Maximum Increase 12% pa
Communication & International or 'Accentless' English
Poor - Cannot communicate with UK clients effectively. Due to diversification of the English language this may be the case more often than generally anticipated. This standard is often found in Indian based call centres and has created a negative reaction with clients. No bonuses or increments possible this month.
Weak - Can communicate with UK clients effectively but there are confusions and clients find a slight barrier to free communication. Reassess every 26 weeks.
Mediocre - Acceptable but needs improving. Can talk to clients in the UK without problems but they are always aware that they are talking to someone offshore. A good India graduate familiar with Western TV and Radio and possibly with UK or US work experience would typically reach this standard. Unfortunately this puts our service offering head to head with about 100 million other Indian IT professionals competing on cost. We aim to do much better.
Acceptable - Flexible colloquial grasp of equal to a native speaker brought up in the UK. For business purposes and positioning the aim is an equivalent standard to the older Received Pronunciation standard in the UK ("BBC English"). Generally we would expect our Goans to reach this level after 12 months with us by watching Classic British Television (including the British Open University) and British English News, talking to our clients on a day-to-day basis. Many English born British Citizens do not speak at this level but their linguistic skills would also fall below an acceptable level for National Web Design. The issue is outlined here http://en.wikipedia.org/wiki/International_English#Many_Englishes
Add 60 points to promotion pool for every year at this level.
Excellent - Suitable to work seamlesslessly with senior management in FTSE and Fortune 100 firms. Top International Standard Equal to Managers in Silicon Valley or UK 'City' firms. Gives an excellent impression. First class level of mixablity and social skills. Generally with same Communication & International or 'Accentless' English skills as an ITT graduate with 5 years experience in Silicon Valley  or UK 'City' firms.  Add 120 points to promotion pool for every year working at this level.

4. Turnaround Certification: Average increase 6% pa. Maximum Increase 6% pa + 24% bonus.
Very slow - Actual project times are much longer than estimates (over 50%) OR  Programme Manager estimates that costings due to estimated project time over-run the centres financial parameters - i.e. coders is consistently overquoting on time compared with other centres or client's expectations. Client changes are dealt with effectively generally by raising another quotation for changes less than 80% of time. Remove.
Slow -  Actual project times are slightly longer than estimates (up to 50%) OR  Programme Manager estimates that costings due to estimated project time over-run the centres financial parameters - i.e. coders is consistently overquoting on time compared with other centres or client's expectations. Client changes are dealt with effectively generally by raising another quotation for changes 80% of time. Reassess each project. Remove if not up to standard.
Average - Actual project times are equal to or better than estimates AND  Programme Manager estimates that costings due to estimated project time fall within the centres financial parameters - i.e. coders are not consistently overquoting on time compared with other centres or client's expectations. Client changes are dealt with effectively generally by raising another quotation for changes 95%+ of time. Add 60 points to promotion pool for every year at this level.
Fast - Actual project times reach above standard and client or Programme Manager rate work as fast - i.e. twice as fast as expected or better without extra errors. Add 10 points to bonus pool for every month on a project at this level.
Impressive - Actual project times reach above standard and client or Programme Manager rate work as impressive either for speed or quality or both - i.e. much more than twice as fast as expected or better without extra errors or client is very impressed with quality. Add 20 points to bonus pool for every month on a project at this level.