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Reply to John Lanchester " Who ever curled up with a good MacBook?" |
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Reply to John Lanchester " Who ever curled up with a good MacBook?"Why are we reading this online if paper is so great?
I'm sitting in my study - which has more books than my local public library - but if I want to look at a paper I'd take a glance online (giving me the chance to decide that the main broadsheets are not worth buying this thursday) - if I want to search for facts I can research dozens of sources in seconds.
Books have the great advantage that no-one can revise the facts post-hoc to fit with their (compare with Wikipedia) and the very obvious but normally overlooked fact that information that someone has been paid to write and has been professionally edited and reviewed has many avantages over free or promotional information that currently dominates the Internet. So the Internet is too small and too narrow at present - partly due to the current business model that only allows one company to make money from Internet content - the search company - rather than those who have worked to provide the content.
On the other hand electronic formats have the advantage of searchability and depth - which means that a ten minute search over coffee in many cases can reveal about the same as a couple of days search through the Bodlein. It typically ends up that in every day life one does several of these a day so if you actually want to learn electronic sources move you to a level that was basically impossible previously.
My children know this and wisely use both sources (including curling up with a Mac) - maybe the older non-technological generation will simply have to die off so that new habits can replace old.
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7 Secrets course
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A seven day course by email on how to have a successful web site. Day 1. Understanding what your site can achieve -Why brochure sites don't work even for referrals or repeat customers. Day 2. Why customers or client leave. your site without buying or contacting you. |
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Customer Quotes
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"The experience I had dealing with you and your team [was] very good. You have managed to teach me a complete novice how to add and amend content in a short space of time, . . . I feel that you are all professional and have shown genuine desire to get it right . . . I am absolutely convinced the new site . . . will enable us to secure some larger contracts." Paul Waldron, EDM Precision Technologies Ltd |
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"Site performance is absolutely spectacular and we believe that the state of the art stock ordering and back end systems save us the price of the site every month! " Fancy Dress Heaven |
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We were looking for someone with experience in building online businesses from the ground up to 7 figures and beyond - someone who really understood every aspect of Web Marketing, eCommerce and integration with fulfilment and ordering services lovelegavenue.com, lovefancydress.com, hold-ups-and-stockings.co.uk |
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We chose our developers on the basis of their
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